SEO audit services

Find what is actually holding the site back.

An SEO audit should tell you what is wrong, why it matters and what to do first. Not hand you 200 crawler warnings with every issue marked urgent.

We investigate technical SEO, indexation, content, search intent, internal links, architecture, authority and search performance, then turn the findings into a prioritised plan.

Request an SEO audit →What we audit

Audit scope

We audit the system around the rankings. Not just the HTML.

Organic performance can be limited by one large technical problem, hundreds of weak pages, unclear search targeting, poor internal architecture, insufficient authority or a mix of smaller issues.

The audit follows the evidence. A small service website and a catalogue with hundreds of thousands of URLs should not receive the same checklist.

01 / Technical

Crawl, render and indexation.

Robots directives, canonicals, redirects, status codes, sitemaps, duplicate URLs, rendering and indexation patterns.

02 / Pages

Intent, content and on-page signals.

Search targeting, page type, titles, headings, content quality, internal links, cannibalisation and conversion context.

03 / Architecture

How the website fits together.

Navigation, hierarchy, crawl depth, orphan pages, internal authority and relationships between important sections.

04 / Authority

What the backlink profile tells us.

Referring domains, link gaps, strong pages, suspicious patterns and whether authority is reaching the URLs that matter.

Technical audit

Find issues at the template and URL-pattern level.

A single canonical, navigation or parameter mistake can affect thousands of pages. We look for patterns instead of treating each affected URL as a separate task.

Where access is available, crawler data can be combined with Google Search Console, analytics, CMS information and server evidence to understand what search engines are actually seeing.

Crawlability and robots controls
Indexability and canonicalisation
Redirects, broken URLs and status codes
XML sitemaps and URL discovery
JavaScript/rendering issues where relevant
Mobile and performance problems
Structured-data implementation where it applies

Explore Technical SEO →

Content & on-page audit

A site can be crawlable and still give search engines the wrong pages.

We compare queries, landing pages and intent to find pages targeting the wrong need, several URLs doing the same job, content gaps and existing pages with unrealised visibility.

We also look for thin or templated sections, outdated information and content created mainly to capture query variations without adding meaningful value.

Intent mismatch

The page exists, but its format or answer does not fit the search.

Cannibalisation

Several URLs overlap enough that consolidation or clearer differentiation may help.

Content decay

Useful pages have become outdated, incomplete or less competitive over time.

Missed opportunities

Existing impressions and relevant pages show where improvement may be more useful than creating another URL.

Traffic & ranking loss

A decline needs a timeline before it needs a theory.

We identify when the change started, which pages and queries moved, whether demand changed and what happened to the website around the same period.

That helps separate technical mistakes, migrations, content changes, seasonality, lost links, competitor movement and broader search-system changes. We do not label every traffic drop a penalty or promise a recovery before knowing the cause.

Illustration of diagnosing an organic traffic decline by date, pages, queries and site changes

Backlinks & authority

Sometimes the page is fine. The competitive gap is outside the site.

We compare backlink profiles and the authority around competing pages to understand whether the site has a realistic off-page gap. Third-party authority scores are useful comparisons, not Google metrics or ranking guarantees.

If links are the priority, the audit can feed directly into our Link Building services and Competitor Backlink Analysis.

Illustration prioritising SEO audit findings by potential impact and implementation effort

Prioritisation

The audit is only useful if somebody knows what to fix Monday morning.

Findings are grouped by impact, scale, confidence, dependencies and implementation effort. A sitewide indexation issue normally deserves attention before rewriting a meta description on one low-value page.

We also separate observations from confirmed problems. SEO tools can flag useful clues, but not every warning requires a change.

Ecommerce audits

Large stores need URL-pattern analysis, not a bigger spreadsheet.

Categories, products, variants, filters, sorting, internal search, pagination and out-of-stock behaviour can create enormous crawl and indexation complexity.

For store-specific work, see Ecommerce SEO. We review the templates and rules producing the URLs rather than reporting the same problem thousands of times.

Deliverables & implementation

No audit designed to sit unopened in Drive.

The output is a prioritised set of findings with enough explanation for the responsible person to understand the problem, affected area and recommended action. Scope can also include implementation support and validation after fixes.

Where a recommendation depends on a developer, CMS, hosting provider or another team, we make the dependency clear instead of pretending every issue is an SEO setting.

SEO audit process

Collect evidence. Diagnose patterns. Prioritise. Validate.

01 / Baseline

Understand the site and goal.

We identify the important sections, recent changes, known problems and the organic outcomes that matter.

02 / Evidence

Crawl and analyse.

We review technical, search, content, architecture and authority evidence using the data available for the project.

03 / Priority

Turn findings into work.

Issues are ranked by likely impact, scale, confidence and implementation cost instead of tool severity alone.

04 / Validate

Check the fixes.

When implementation is in scope, affected patterns are recrawled and monitored so the audit closes with evidence rather than assumptions.

SEO audit FAQ

Before we start digging.

What is included in an SEO audit?

The exact scope depends on the website, but it can include crawling and indexation, technical configuration, architecture, internal links, on-page targeting, content, structured data, performance, backlinks and organic search data.

Is an SEO audit just a crawler report?

No. Crawlers are useful diagnostic tools, but an audit needs interpretation, search data, context and prioritisation. A warning is not automatically a problem worth fixing.

Do you need Google Search Console and Analytics access?

They are very useful for deeper diagnosis because they show actual search and user behaviour. An initial review can begin without them, but traffic-loss and indexation investigations are stronger with first-party data.

Can you audit a website after a traffic drop?

Yes. We compare timing, affected pages and queries, site changes and other evidence to identify plausible causes. We do not assume every decline is caused by a Google update.

Will you implement the recommendations?

Implementation support can be included depending on scope and platform. Some changes may need your developer, hosting provider or another specialist team.

How often should a website be audited?

There is no fixed schedule for every site. Large, frequently changed or ecommerce websites generally benefit from more regular monitoring than small, stable sites.

Can an SEO audit guarantee a ranking recovery?

No. An audit can identify and prioritise problems and opportunities, but rankings depend on competition, search systems and factors outside the website as well.

Do you audit backlinks too?

Yes, when authority is relevant to the diagnosis. We can review link patterns, competitor gaps and how off-page strength compares around important pages.

Not sure why the site is stuck?

Give us the website. We will find the problems worth fixing first.

Tell us what changed, what you want to grow and whether there is a specific traffic, ranking or indexation problem you are trying to solve.

Request an SEO audit →