Cookie Policy

1. About this Cookie Policy

This Cookie Policy applies to the REVD Digital website operated by REVD Digital Limited.

2. What are cookies?

Cookies are small pieces of data that websites can store on or access from your device when you visit them.

Cookies can perform different functions. Some are necessary for a website to operate correctly, while others can help remember preferences, understand how visitors use a website, measure performance or support advertising.

Similar technologies, including local storage, pixels, tags and device identifiers, may perform related functions. In this policy, references to “cookies” may include these similar technologies where appropriate.

3. How we use cookies

REVD Digital may use cookies and similar technologies to:

• Operate and secure our website.
• Remember choices and preferences.
• Understand how visitors find and use our website.
• Measure website traffic and performance.
• Identify technical or usability problems.
• Understand which pages and content are useful to visitors.
• Measure marketing performance.
• Display and measure advertising where advertising is enabled.
• Manage your cookie and privacy choices.

4. Categories of cookies

Cookies used on our website may fall into the following categories.

Strictly necessary cookies

These cookies are required for important website functions, security, network management or the operation of privacy and consent controls.

Because these cookies are necessary to provide the website or a service you request, they may not require consent in circumstances where applicable law permits their use without consent.

Analytics cookies

Analytics cookies help us understand how visitors use our website.

They may provide information about matters such as pages visited, how a visitor reached the website, interactions with pages, approximate location, device type and general website performance.

We use this information to understand and improve our website and services.

Where applicable law requires consent for analytics cookies, we will request that consent before activating them.

Advertising cookies

Advertising cookies and related technologies may be used to display, deliver, limit, measure or personalise advertising.

Where personalised advertising is permitted and you have provided any required consent, advertising providers may use information about activity on this and other websites to help select advertisements.

Where applicable, visitors may instead receive non-personalised advertising depending on their location and privacy choices.

Preference and functionality cookies

These technologies may remember choices you make so that the website can provide functionality or preferences during future interactions.

5. Google Analytics

REVD Digital uses Google Analytics 4 (GA4) to help us understand how visitors interact with our website.

Google Analytics may process information relating to your use of the site, such as:

• Pages viewed.
• Website interactions and events.
• Referring source.
• Browser and device information.
• Approximate geographic information.
• Session and usage information.

We use analytics information to measure website performance, understand visitor behaviour at an aggregated level and improve our content, navigation and services.

Where required by applicable law, Google Analytics will be subject to your cookie or consent choices.

6. Google AdSense

REVD Digital may use Google AdSense to display advertisements on parts of our website.

Google and its advertising partners may use cookies or similar technologies for purposes including:

• Delivering advertisements.
• Measuring advertising performance.
• Limiting how often an advertisement is displayed.
• Preventing fraud and abuse.
• Reporting on advertising.
• Personalising advertising where permitted and consented to.

Google’s use of advertising technologies may allow Google and its partners to serve advertisements based on visits to this website and, where permitted, activity on other websites or services.

Where required, advertising cookies and personalised advertising technologies will be controlled through our consent-management system.

7. Personalised and non-personalised advertising

Depending on your location, consent choices and the advertising services being used, advertisements may be personalised or non-personalised.

Personalised advertising may use information about interests or previous online activity to help determine which advertisements are displayed.

Non-personalised advertisements are not selected using a visitor’s past behaviour for personalised targeting. However, cookies or similar technologies may still be used for purposes such as contextual advertising, frequency capping, aggregated reporting, security and fraud prevention.

8. Third-party cookies

Some technologies on our website may be provided by third parties.

For example, Google may set or access cookies when Google Analytics or Google AdSense services are used.

Third-party providers are responsible for their own processing activities and may process information according to their own privacy policies and legal obligations.

The availability and names of individual cookies may change as those services and technologies are updated.

9. Cookie consent

Where applicable law requires consent before non-essential cookies or similar technologies can be used, we will provide appropriate choices through our cookie-consent or consent-management system.

Depending on your location, these choices may allow you to:

• Accept non-essential cookies.
• Reject non-essential cookies.
• Manage categories of cookies or data processing.
• Change or withdraw previously provided consent.

Refusing optional cookies should not prevent access to the basic content of our website, although certain optional functionality may work differently.

10. Changing your cookie choices

Where our website displays a cookie-consent management tool, you can use the Cookie Settings control to review or change your available choices.

Changing your preferences will affect future use of relevant technologies. It may not automatically remove information already lawfully processed before your preferences were changed.

11. Browser controls

Most web browsers also allow you to view, delete or block cookies through browser settings.

The exact controls vary between browsers and devices. Blocking all cookies, including necessary cookies, may affect the operation of some websites or features.

Browser settings operate separately from any consent-management choices available directly on our website.

12. Google advertising controls

Google provides users with controls and information concerning advertising personalisation and the way information is used across Google advertising services.

Visitors who want to review Google’s advertising choices should use the privacy and advertising controls made available directly by Google.

13. How long cookies remain

Cookies may be either session cookies or persistent cookies.

Session cookies generally expire when you close your browser. Persistent cookies may remain on your device for a defined period or until they are deleted.

The duration of individual cookies depends on their purpose and the provider responsible for them.

Because third-party services can update their technologies, exact cookie durations may change over time.

14. Current cookie details

The exact cookies present on the website may change when we update WordPress, our website configuration, analytics, advertising services, security tools or other technology.

Where available, our consent-management platform provides current information about the non-essential technologies and vendors presented for consent.

We periodically review our use of cookies and update this policy where appropriate.

15. International processing

Some technology providers used by REVD Digital operate internationally. As a result, information generated through cookies or similar technologies may be processed in countries outside the United Kingdom.

Where applicable data-protection law requires safeguards for an international transfer, the relevant provider or REVD Digital will use an appropriate lawful mechanism as required.

16. Your privacy rights

Cookie and analytics information may constitute personal information in certain circumstances.

Information about your privacy rights and how REVD Digital processes personal information is available in our Privacy Policy.

17. Changes to this Cookie Policy

We may update this Cookie Policy when we change the technologies used on our website or when legal or regulatory requirements change.

The latest version will be published on this page with the date it was last updated.

18. Contact us

If you have questions about our use of cookies or similar technologies, contact: